Hartford Courant article on absinthe

Sepulchritude Forum: The Absinthe Forum Archive Thru March 2002: Archive thru February 2002:Hartford Courant article on absinthe
By Bjacques on Wednesday, February 20, 2002 - 06:40 pm: Edit

I did see a puff piece featuring La Fee, in a British nespaper or magazine. I don't have it to hand, but it was more honest than this one, except that other brands don't seem to exist. It could be worse.

By Heiko on Wednesday, February 20, 2002 - 09:28 am: Edit

Trying to sell pastis as "absinthe refined" is one thing - but when that pastis is not even fairly good pastis, who wonders why they're not selling much of it...

By Don_Walsh on Wednesday, February 20, 2002 - 09:14 am: Edit

I gather his stuff is selling poorly.

Well it should.

By Petdekatkrewe on Wednesday, February 20, 2002 - 09:11 am: Edit

Not surprisingly, this article and several other lightly researched, one source fluffs are directly accessable from the Absente web site.

You've got to hand it to Rouex, he's an old-line snake oil salesman of the first degree...

By Petermarc on Wednesday, February 20, 2002 - 08:40 am: Edit

more like a 'fluffer'

By Tabreaux on Wednesday, February 20, 2002 - 08:34 am: Edit

From the Absente distributor's website:

"We are not sure what Absinthe tasted like in 1915..."


That much is evident.

By Don_Walsh on Wednesday, February 20, 2002 - 08:30 am: Edit

It's an ad for Absente. Called a 'puff piece' in the trade.

By Petermarc on Wednesday, February 20, 2002 - 08:00 am: Edit

i do like the term 'botanical' for absinthe, however...

By Heiko on Wednesday, February 20, 2002 - 07:47 am: Edit


Quote:

Absente is much more botanical than Pastis or Pernod, other anise-flavored drinks.



LOL

By Tabreaux on Wednesday, February 20, 2002 - 06:27 am: Edit

``It still has a bit of the green fairy in there, so you'd better be careful.''


That's the sorriest thing I've read all week. 'Better be careful' or you'll lose your money with this ripoff.

By Pablo on Wednesday, February 20, 2002 - 02:02 am: Edit

Thats what I was saying.
Its pretty fucking bland too.

By Petermarc on Wednesday, February 20, 2002 - 01:47 am: Edit

is this a news article or an ad for absente?
(just noticed the date - almost a year old)

By Pablo on Wednesday, February 20, 2002 - 12:54 am: Edit

This was published by the Hartford Courant shortly after Moulin Rouge came out.


Published: 06/06/2001 Edition: STATEWIDE
Page: D1 Type:
Section: LIFE Source: GREG MORAGO; Courant Staff Writer
Column: Series:


REVIVING SPIRIT OF ABSINTHE

French poets Baudelaire and Verlaine indulged heavily in it. Hemingway liked taking a nip, too. Degas and Manet painted people drinking it. Toulouse- Lautrec mixed it with cognac for a cocktail he called a ``tremblement de terre'' (earthquake). When Oscar Wilde imbibed it, he said he felt tulips brushing against his shins. Some thought it so hallucinatory that it made Van Gogh slice off his ear.

What could be so intoxicatingly magical, so alluringly dangerous?

Absinthe.

But don't go to your neighborhood tavern looking for a shot. It's been banned in the United States since 1912.

Absinthe, a dazzling emerald-green spirit, was once called the king of aperitifs in Paris -- the drink of choice for artists, writers and boule- vardiers. So associated is absinthe with fin de siecle Paris that Baz Luhrmann's new movie musical, ``Moulin Rouge,'' pays homage to it in a sequence that has to be seen to be believed.

Perhaps Luhrmann had a few illicit sips himself while making the movie. In any event, ``Moulin Rouge'' and its absinthe-swilling characters (including an absinthe-addled Toulouse- Lautrec) are likely to raise interest in the anise-flavored liqueur.

Although you can't buy the real thing here (the Czech Republic is one of the few remaining places where it's legal), you can get Absente. A new spirit imported by Crillon Importers of Paramus, N.J., Absente is the first legal absinthe in America in almost 90 years.

``It's not fake absinthe; it's the real thing. We like to call it absinthe refined,'' said Jim Nikola, vice president of marketing for Crillon. ``It's a modern absinthe.''

Modern, yes, and probably just as well. The original absinthe was distilled with wormwood, which contained thujone, a neurotoxin. Absente is made with southern wormwood (or, as the French call it, ``petite absinthe''), legal in the United States.

Although absinthe was used medicinally for ages as a cure-all, its alleged narcotic effects were a major reason for its popularity in turn-of-the-century Paris. Its reputation as a wild intoxicant that caused hallucinations earned it the nickname ``La Fee Verte'' (``The Green Fairy''). In ``Moulin Rouge,'' Luhrmann releases his own green fairy, la petite Tinkerbell, who flutters across the screen and sprays Montmartre with showers of sparkling fairy dust.

Crillon is hoping that the movie will whet a public thirst for an authentic anise-flavored liqueur such as Absente. ``It's definitely getting some steam and becoming more popular,'' Nikola said. ``But Americans aren't familiar with absinthe and the flavor.''

Don't expect the taste of a liqueur like Sambucca, also anise flavored. Absente is much more botanical than Pastis or Pernod, other anise-flavored drinks. Still, it is less bitter than the original absinthe.

Absente should be drunk with the same ritual that accompanied absinthe. Pour a shot of Absente in a glass. Place a sugar cube on a slotted spoon across the glass and slowly pour an equal amount of cold water over the cube. Remove the spoon, and drink.

The addition of water to the emerald-green Absente turns the drink into an opalescent green (that action signifying the release of the green fairy).

``It's a legendary drink,'' Nikola said. ``It still has a bit of the green fairy in there, so you'd better be careful.''

True. Nobody wants to lose an ear.

Absente is available nationwide. The 750 milliliter bottle sells for about $35. For more information on Absente, including cocktail recipes, see www.absente.com.

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