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The Fée Verte Absinthe Forum - The Oldest, Largest, Most Authoritative Absinthe Forum. > Absinthe & Absinthiana > Vintage Absinthe
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EdouardPerneau
Pernod original recipe
Alan
Shorter version, in English.
Provenance
The date says it all.
Tibro
I believe the entrepreneur code-named Colvert is really Pavel Varga.
Artemis
Wrong section for this thread.

Not sure if there is a right section - maybe the Corn Hole. Amusing piece though - I was hoping to get permission to post a translation here before the clock struck midnight, but it was not granted. Maybe next year.
Grim
You sure this is an April Fool's gag?

(Ignoring the image of Jacky Saint-Ouen.)
Green Baron
Gotta love the label with the artificial colors and "founded [in] Paris 1805".
Artemis
I'm sure at this point it was a gag. I wasn't so sure at first, but it became more and more obvious before long. As for the photograph, I didn't take much note of it, but it wouldn't have meant anything to me if I had studied it carefully, as I wouldn't know Jacky Saint-Quen from Jacqueline Kennedy.

By wrong section, I meant that even if true, it would not be about a vintage product.

I now have the necessary permission to post the translation, but I believe the responsible culprit will have something more to say before too long, so I'll wait until then to do it. Or maybe not.
Aggelos
QUOTE
but I believe the responsible culprit will have something more to say before too long


Figures… At best, he's in for a real PR (as in Public Relations, and not as in Pernod Ricard) mess
Steve
I find it very hard to believe anyone knowledgeable actually fell for it. I have been gullible on occasion but not this time. I read it on my iphone under the covers half-awake at about 4 AM yesterday. He almost had me for the first paragraph or so but then it went too far. Too many implausible details, and I actually laughed when I read the 30 € pricing. Then I just cursed the author silently for the rest of the day, after writing to him to congratulate him on a spectacularly well done joke. I didn't post about it (except in my private facebook account) because I didn't want to ruin his elaborate hoax. Actually I was afraid the hoax was the whole point for his newly launched webzine but he assured me it would continue.

I maintain it would have been a bad thing which would have killed most of the market, especially at a 30 € pricepoint. Truly exceptional absinthes will be made, but I think they will never be made by Pernod-Ricard.

I'm looking forward to seeing the author again in Paris this summer, where I will deliver the deserved crotch-punch in person!
Aggelos
Seems he made a statement
http://www.gazetteabsinthe.fr/?p=82

Steve, I'll punch him for you in the meantime, I think I have a good idea of who is the darn prankster
Steve
QUOTE
Bastard! But bravo for the best and most elaborate April Fools joke ever. I still hate you for it though. tongue.gif

That was from me.
Donnie Darko
I was on a plane yesterday and they said over the intercom that we could purchase lavatory tokens for $1 a piece. 90% of the plane got really upset, not realizing the date.
Provenance
Passengers should have known that airlines never offer 50% off discounts on lavatory tokens.
Artemis
I didn't see it until late afternoon - I started to translate it without even reading the whole thing. The website was very slick and impressive, which gave the thing at first glance the cache of truth. As I went along I read some things that were impossible to believe, such as that Pernod refused to pay the price of a bottle of their vintage product for research, and that they would turn over a budget to a free-lance marketing (etc. etc.) expert (not to say such talent doesn't exist, or that they wouldn't appreciate it, but they would be more likely to simply offer him a position in the firm than to toss money at him) .... Anyway, true or not, it was very entertaining, so when I was done I decided it would be good for those who have no French at all to be able to read it and I wrote to ask for permission to post it here, which didn't come until after midnight my time, partly due to the time zones. In the interim, I became aware that it was beyond doubt a hoax (on French boards, a lot of people posted fish pictures in response to the announcement).

And of course I was aware of the date from the start, and I had done some fishing myself here some years back, quickly receiving public and private requests for samples of the "new product" I proposed:

http://www.feeverte.net/forum/index.php?sh...mp;hl=Paillasse

Anyway, I'm queasy about posting this because I'm aware that Pernod has a reputation for being quite litigious ... the following is the work of "Main Verte", and it is SATIRE, okay? Doubtless there are some mistakes in the translation, but I did it quick and dirty, and it being what it is, going over it with a fine-toothed comb isn't worthwhile:

It was necessary to wait, but what a result!

Some years ago, when Pernod offered us Pernod 68, the disappointment was immense: how could the firm which had been the key producer of one of the best absinthes in history, offering a distilled, gourmand, balanced absinthe, in brief, a true model of the genre, possibly hope to fool us with a soulless anise made by mixing essences?

We must confess, the reason the Absinthe Gazette exists is more or less to announce this news: Pernod Fils is back, in all its splendor, and we retain these exclusive rights because the author supervised the revival of this marvel for some years.

A Bit of History

When I discovered Pernod 68, I had already had the chance, thanks to friends, to taste genuine historical Pernod, that is, pre-ban, or Pernod Tarragona a few times.

I had so much hope before my first glass of 68, that when it came out, I was in such a rage (tears in my eyes, truly), that I fired off a virulent message their way.

I received the following answer a while later:

Good day,

We are particularly sorry that our product disappoints you.

Understand, Mister ********, that it is difficult for Pernod-Ricard today to reproduce old products of a previous century. On the one hand, tastes have changed, and from a marketing point of view, bitters do not cut it any more as well. On the other hand, in the anise segment of the market, Pernod-Ricard can no longer reach the clientele buying from the expensive price range of the distilled products; (they are) too expensive. Finally, and the most complex reason, bottles of Pernod Fils from before the ban of 1915 are collector's items, having attained prices such that their use at the research end is not in our agenda, we have therefore set to work on an absolutely new product, without reference to the products of a former era.

I could not let this answer pass. A manager by training, I therefore endeavored for some months to come up with the only thing a firm the size of Pernod-Ricard could understand: a business plan.

Working on markets and their development, derivative products, economy of scale, accounting plans, budget, cost-effectiveness tables, I had produced after some time a dossier of several hundred pages.

The Colvert Project

A nice surprise, I was contacted a while later by Pernod-Ricard, saying that my proposal had interested them. A project would be launched to try and resuscitate Pernod Fils, under the code name "Colvert".

I was quickly introduced to Eric Brochet, master distiller for Pernod-Ricard, who quickly became very enthusiastic, all the more so as we could work in ideal conditions: Pernod-Ricard allocated to us a laboratory with an authentic Egrot still and a vintage colorator which they had in delivery, and which they had restored!

We had everything needed for success: vintage recipes provided in photocopy by the archives and history service of Pernod-Ricard, and bills allowing us to trace the origins of original products and to contact producers who could supply us with the same quality.

At the same time, we worked with the marketing department of the Pernod-Ricard range of anise products on the plans of communication (thanks to them besides to allow me to make the first announcement!), the derivative products, and the legislation.

Initial Disappointments

We are forced to confess that the first efforts were catastrophic: I had no experience of distillation, and Eric, though full of good will, had no knowledge of absinthe.

The products were flavorless, or too anisey, or otherwise too bitter. The wine alcohol, for which we paid a fortune for the small lots we used for experiments, did not fulfill its promise, because we did not know how to exploit it.

The management Pernod-Ricard was on the verge of cutting our daily budget or calling me a joyous fool.

Good grief! I have tremendous news! The archives brought my attention to a special document: they had found, among the account books, an old notebook which appeared to be out of place among the other accounting notebooks there, but that contained all the notes of a master distiller of the era shortly after the fire!

From that moment we made colossal progress. But it was not enough. I knew that something was missing. Then, unusually, I delved into my personal funds, and took it upon myself to buy a bottle of historical Pernod Fils.

At the same time, I educated Eric about absinthe, getting him to discover the different flavors, different profiles, the specifics of distilleries.

He put a lot of passion into it, and I sometimes wonder he did not become a much better absintheur than I.

As soon as he learned to differentiate the best absinthes, we began work on comparison with the vintage bottle, and with PF1901 from Combier.

Our purpose was not to reproduce the historical flavor, contrary to what Ted A. Breaux sought to do, but to discover something that would one day have this flavor, and Eric's experience helped a lot.

A while later, Pernod Fils rose from the ashes!

The New Pernod Fils

The result is amazing. Do not expect it to taste the Jade reproduction of vintage absinthe; you will not find it here. But in all objectivity, it is enough to taste it to understand: we outright reproduced the vintage flavor; it is obvious.

This new absinthe is distilled, naturally colored, using a flavorful plant, anise and fennel of high quality, and an alcohol giving it an extraordinary body.

We are, Eric and I, very proud of result, but we shall let you appreciate it for yourself soon enough.

In effect, Pernod Fils by Pernod-Ricard should be available on the market in a few months, in wide distribution in most cases, to compete with another product that for the moment monopolizes the market. For a price of 30€ per liter! No, you aren't dreaming; this final price is possible thanks to the strength of Pernod-Ricard in the liquor business!

Bars and purveyors of drinks in France and elsewhere that already distribute Pernod-Ricard products will be supplied with many promotional objects shortly before, and to cut the throat of certain practices, we thought of everything.

Robust dose glasses (the obligatory bar glasses), carrying the Pernod Fils trademark will be graciously provided, with elegant carafes of ice and absinthe brouilles in quantity.

The absinthe brouille is made of plastic, true, but it is a faithful reproduction of a period one of great elegance. I shall let you discover it in due time, I do not unfortunately have the right to post photographs.

Conclusion

I know that you are probably a bit skeptical, but I am happy to have lived this grand adventure, and those who know me will be able to guarantee my level of requirement vis a vis an absinthe.

I am doubtless not very objective, but I have hope that this Pernod Fils resuscitation is the key to re-popularizing an absinthe of quality.
Alan
A few additional points which didn't get translated but which may have been clues:

Colvert (as in Project Colvert) = mallard.

Brochet (as in Eric Brochet) = pike.

Sander (as in Alexandra Sandre) = zander (another type of fish)

Aggelos
Well anyway, the absinthe world is too small to keep it secret, I the one behind the screen name "Main Verte". I know, it was fairly obvious.

Artemis, it's a very faithful translation, congratulations !
Steve
QUOTE(Aggelos @ Apr 2 2010, 10:30 AM) *

Well anyway, the absinthe world is too small to keep it secret, I the one behind the screen name "Main Verte". I know, it was fairly obvious.

…especially since I said as much in a different thread. Sorry, I need to be more discreet sometimes.
Artemis
I didn't bother to translate the family names, although I did search for them on the Internet (with no positive results). I did translate Colvert as mallard, but opted for the original word, as I was pretty sure nobody would name a project after a duck. To a Cajun a mallard is a canard francais (French duck). I can't say I was reeled in, but I have to confess I hit the bait at first. Congratulations to Main Verte on a job well done.
Grim
Woe is me… if only the right person were able to make this a reality.
Artemis
If someone had actually discovered a colorator, it would have been only a matter of time before Grim broke in and stole it.
Artemis
It's pretty cool that the master distiller was named Eric, too.
Alan
Interesting … someone from Pernod SA has just started watching the tweets made by myself and by Main Verte!
Provenance
Asabsinthe-themed April Fool's pranks go, my favorite was…

IPB Image
Wild Bill Turkey
QUOTE(Aggelos @ Apr 2 2010, 06:58 AM) *

I think I have a good idea of who is the dark pornstar

{edited for spelling}
Artemis
Not assbinthe related, but this riled up some people in Louisiana yesterday, in spite of the obvious clues (Vandalay Industries? Aren't they in latex?)

http://www.lsusports.net/ViewArticle.dbml?...TCLID=204919830
EdouardPerneau
QUOTE(Alan @ Apr 2 2010, 02:42 PM) *

Interesting … someone from Pernod SA has just started watching the tweets made by myself and by Main Verte!



So someone at Pernod SA heard what consumer wants ?
Grim
QUOTE(Artemis @ Apr 2 2010, 10:10 AM) *

If someone had actually discovered a colorator, it would have been only a matter of time before Grim broke in and stole it.

Liberate… I would liberate it.
EdouardPerneau
yes liberate form Dr.Evil's lab aka Pernod Creteil
Aggelos
[quote name='Alan' post='178913' date='Apr 2 2010, 08:42 PM']
Interesting … someone from Pernod SA has just started watching the tweets made by myself and by Main Verte!
[/quote]
Hum
[quuote]Responsable Communication Interne / Institutionnelle & Multimédia Pernod SA Passionné par le Web[/quote]
Internal & corporate communication & Multimedia Accountant at Pernod SA, with a passion for the web
fuck ~_~ if I may… O… Kay… Cease and desist letter incoming ?
I'll have to take the temperaature. Thanks for the heads up Alan
dakini_painter
QUOTE(Grim @ Apr 2 2010, 03:58 PM) *

QUOTE(Artemis @ Apr 2 2010, 10:10 AM) *

If someone had actually discovered a colorator, it would have been only a matter of time before Grim broke in and stole it.

Liberate… I would liberate it.


There's probably a whole room in some forgotten building somewhere at PR that's just filled with dust covered old copper equipment.
Jaded Prole
You're just saying that to make Grim sweat.
G&C
Tell him the scrap man is coming for it if you want sweat.
thegreenimp
QUOTE(Grim @ Apr 2 2010, 02:58 PM) *

QUOTE(Artemis @ Apr 2 2010, 10:10 AM) *

If someone had actually discovered a colorator, it would have been only a matter of time before Grim broke in and stole it.

Liberate… I would liberate it.


I can picture Grimmy riding a found colorator, Like Slim Pickens in Dr. Strangelove.
G&C
I thought that was the bomb!
EdouardPerneau
but I think colorator might be useless for grim because it need a lot of HG bacth to fill it I bet those after 1903 were around 2500-3000L
Donnie Darko
This was from April 1 but just found it now:
http://blogs.discovermagazine.com/notrocke…eople-gullible/
Patlow
[/quote]

…Like Slim Pickens in Dr. Strangelove.

[/quote]

Or like T. Boone Pickens in the 1980s…
Artemis
Well I never even thought about "HG" when I made that crack about Grim stealing the colorator. Grim values those old vessels as works of art (some people like blue Picassos, go figure). He's passionate about those old things from a technical standpoint as well. That's why someone else said he would sweat if the scrap man were coming for it. It would be pretty big, though - it would take a team of men and maybe a crane to take it away.
EdouardPerneau
or just one real man
absinthist
Superman is dead.
Steve
The guy on twitter from Pernod-Ricard tweeted to Main Verte:
QUOTE
@gazetteabsinthe La critique est tjr constructive et c'est tjr bien d'avoir l'avis de spécialistes. Ns préparons 1 réponse à votre article

Loosely translated:
QUOTE
Criticism is always constructive and it's always good to have expert advice. We are preparing a response to your article.

Stay tuned!
absinthist
That's all folks?
Aggelos
Well, no cease and desist then.

It's getting a bit out of hand for a prank, isn't it ?

Luckily, that's currently a kind tone from PR, otherwise I'd definitely be shitting my pants :)
Steve
Well, "preparing a response" could be taken several ways. Hopefully it's not the lawyers who are preparing the response!
Aggelos
You're not helping Steve :) That's the worst case scenario I don't want to be thinking about :)
Steve
Sorry! The first part sounded friendly and non-litigious.
QUOTE
Criticism is always constructive and it's always good to have expert advice.
absinthist
In case absinthe, criticism is never welcomed, otherwise profiteers™ will triumph. Dat we won'ta accept, will we?
Artemis
I didn't see anything insulting towards the company in Main Verte's article. It was a would-be (or actual) absinthe distiller's daydream in print, and quite flattering to Pernod, actually. If it came true, they would make a ton of money and garner enough positive publicity and good will to last them a long time. It seems a lot of hardcore enthusiasts in France are frustrated with Pernod Ricard and saw this as a good way to gently force their hand in a good direction.
EdouardPerneau
indeed ™
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